Mackerel Marketing Privacy Policy

Effective Date: August 15, 2026

Mackerel Marketing is an alternate name of The Perception LLC ("Mackerel," "we," "us," or "our"). We respect your privacy and are committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, including themackerel.com and go.themackerel.com, submit a form, communicate with us, or otherwise interact with Mackerel.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• First and last name

• Company or business name

• Email address

• Telephone number

• Information submitted through website forms

• Appointment or scheduling information

• Communications you send to us

• Information related to your interest in Mackerel's services

We may also automatically collect certain technical information when you visit our websites, such as device information, browser type, IP address, referring pages, pages viewed, and website interaction data.

2. How We Use Information

We may use information we collect to:

• Respond to inquiries and requests

• Contact prospective and existing clients

• Schedule and manage meetings or appointments

• Provide information about our services

• Deliver requested services

• Send service-related communications

• Send marketing or promotional communications when you have provided appropriate consent

• Improve our websites, marketing, services, and customer experience

• Analyze website and campaign performance

• Maintain security and prevent fraud or misuse

• Comply with legal and regulatory requirements

3. SMS and Mobile Messaging Privacy

When you voluntarily opt in to receive text messages from Mackerel Marketing, we may use your mobile number to send the types of messages described at the point where consent was provided.

These may include informational messages, inquiry follow-up, appointment scheduling and reminders, service-related updates, and, when separately authorized, marketing or promotional messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that provide support services, such as customer service or messaging infrastructure, is permitted only as necessary to provide those services. Text messaging originator opt-in data and consent will not be shared with any third parties for their own marketing or promotional purposes.

Consent to receive marketing text messages is voluntary and is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply.

You may reply STOP to any applicable text message to unsubscribe from future SMS messages. You may reply HELP for assistance.

4. Email Marketing

If you elect to receive emails from us, we may send marketing, educational, company, or service-related communications. You may unsubscribe from marketing emails at any time by following the unsubscribe instructions included in the message.

5. How We Share Information

We do not sell your personal information.

We may share information with service providers that help us operate our business, including providers of:

• Website hosting

• Customer relationship management

• Email communications

• SMS communications

• Scheduling and appointment systems

• Advertising and analytics

• Payment processing

• Technology and security services

These providers may access information only as necessary to perform services on our behalf and are expected to handle that information appropriately.

We may also disclose information when required by law, regulation, legal process, or governmental request, or when necessary to protect our rights, users, business, or the public.

6. Cookies and Analytics

Our websites may use cookies, pixels, analytics tools, and similar technologies to understand website activity, improve performance, measure advertising effectiveness, and provide relevant experiences. Your browser may allow you to restrict or disable certain cookies.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no electronic transmission or storage system can be guaranteed to be completely secure.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, meet business or legal requirements, resolve disputes, and enforce agreements.

9. Your Choices

Depending on applicable law, you may have rights regarding your personal information, including requesting access, correction, or deletion.

You may also:

• Unsubscribe from marketing email communications

• Reply STOP to applicable SMS messages

• Contact us regarding privacy questions or requests

10. Third-Party Websites

Our websites may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those third-party websites.

11. Children's Privacy

Mackerel's services are intended for businesses and adults. We do not knowingly collect personal information from children under 13.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised effective date.

13. Contact Us

Mackerel Marketing
An alternate name of The Perception LLC
Email: hello@themackerel.com
Website: https://themackerel.com