Terms & Conditions

Mackerel Marketing Terms & Conditions

Effective Date: August 15, 2026

These Terms & Conditions govern your use of the websites, forms, communications, and services provided by Mackerel Marketing, an alternate name of The Perception LLC ("Mackerel," "we," "us," or "our").

By accessing our websites or submitting information through them, you agree to these Terms & Conditions.

1. About Mackerel

Mackerel Marketing is an alternate name of The Perception LLC and provides marketing, strategy, creative, growth, advertising, technology, and related business services.

Information presented on our websites is provided for general informational and marketing purposes and does not constitute a binding proposal or agreement unless expressly stated otherwise.

2. Use of Our Websites

You agree to use our websites only for lawful purposes. You may not:

  • Attempt to interfere with website security or operation

  • Introduce malicious software or harmful code

  • Use automated systems to improperly access or extract website content

  • Misrepresent your identity

  • Use our websites for fraudulent, unlawful, or abusive activities

3. Service Engagements

Submitting a website form, scheduling a consultation, or communicating with Mackerel does not by itself create a client relationship. Any professional engagement will be governed by a separate proposal, statement of work, agreement, or contract between the parties.

4. SMS Messaging Program

Program Name: Mackerel Marketing SMS Program

Program Description: Individuals who voluntarily opt in may receive SMS messages from Mackerel Marketing. Depending on the consent provided, messages may include responses to inquiries, appointment scheduling, appointment reminders, service-related updates, follow-up communications, educational information, marketing communications, and promotional offers. Marketing messages will only be sent when the recipient has provided the applicable consent.

Message Frequency: Message frequency varies depending on your interaction with Mackerel and the types of communications you have authorized.

Message and Data Rates: Message and data rates may apply according to your mobile carrier and service plan.

Opting Out: You may cancel SMS communications at any time by replying STOP. After you send STOP, you may receive a confirmation that you have been unsubscribed. You will no longer receive applicable SMS messages unless you opt in again.

Rejoining the SMS Program: If you previously opted out and later want to receive text messages again, you may re-enroll through an applicable Mackerel website form or other authorized opt-in method.

Help: For assistance, reply HELP. You may also contact hello@themackerel.com.

Carrier Disclaimer: Wireless carriers are not responsible for delayed or undelivered messages.

Consent: Consent to receive marketing SMS messages is voluntary and is not a condition of purchasing goods or services.

5. Privacy

Your use of our websites and communications is also governed by our Privacy Policy.

Privacy Policy: https://themackerel.com/privacy-policy

Mobile information and SMS consent are handled in accordance with the SMS privacy provisions described in our Privacy Policy.

6. Intellectual Property

Unless otherwise stated, the content of Mackerel's websites, including text, graphics, brand elements, designs, photography, videos, frameworks, concepts, and other materials, is owned by or licensed to The Perception LLC. You may not reproduce, distribute, modify, publish, or commercially exploit this content without written permission.

7. Third-Party Services

Our websites and services may integrate with or link to third-party platforms, including scheduling tools, payment processors, analytics services, advertising platforms, and customer relationship management systems. We are not responsible for the availability, content, security, or practices of third-party services.

8. No Guarantee of Results

Marketing, advertising, branding, and growth outcomes depend on numerous factors. Unless specifically provided in a separate written agreement, Mackerel does not guarantee particular financial results, revenue, lead volume, advertising performance, business growth, or other outcomes based solely on use of our website or participation in an initial consultation. Any specific performance commitments contained in a signed client agreement are governed by that agreement.

9. Disclaimer of Warranties

Our websites and website content are provided on an "as available" basis. To the extent permitted by law, we disclaim warranties not expressly provided in a separate written agreement.

10. Limitation of Liability

To the extent permitted by applicable law, The Perception LLC and Mackerel Marketing will not be liable for indirect, incidental, special, consequential, or punitive damages arising from use of our websites or general website content. This limitation does not modify obligations expressly agreed to in a separate client contract.

11. Compliance With Law

You agree to use our websites and services in accordance with applicable federal, state, and local laws and regulations. Our SMS program is intended to operate in accordance with applicable telecommunications requirements and carrier messaging standards.

12. Changes to These Terms

We may update these Terms & Conditions periodically. Updates will be posted on this page with a revised effective date.

13. Contact Information

Mackerel Marketing
An alternate name of The Perception LLC
Email: hello@themackerel.com
Website: https://themackerel.com
[Add business mailing address if desired or required]

5. Final Implementation Checklist for Limitless

  • Update the live lead form with the two consent checkboxes above.

  • Confirm both consent boxes are optional and unchecked by default.

  • Confirm the form can be submitted without SMS consent.

  • Publish the Privacy Policy at a public URL.

  • Publish the Terms & Conditions at a public URL.

  • Add visible Privacy Policy and Terms & Conditions links to the funnel form and/or footer.

  • Include the Mackerel Marketing / The Perception LLC alternate-name relationship on the legal pages and/or footer.

  • Confirm that no current GHL workflows, automations, calendars, tags, notifications, or lead-routing logic were disrupted.

  • Send confirmation and final live URLs back to Brian so the A2P registration can be completed.

6. Notes for A2P Registration After the Site Update

Once the updates above are live, the A2P Manual Setup can be completed using the following information:

Opt-In Method: Website Form

Opt-In Form URL: https://go.themackerel.com

Privacy Policy URL: https://themackerel.com/privacy-policy

Terms & Conditions URL: https://themackerel.com/terms-and-conditions

Opt-in process description: Contacts opt in by visiting https://go.themackerel.com, completing the lead form, entering their phone number, and optionally selecting separate SMS consent checkboxes for marketing and non-marketing messages. The checkboxes are not pre-selected and are not required to submit the form. The disclosure identifies Mackerel Marketing as an alternate name of The Perception LLC, explains the types of messages users may receive, states that message frequency may vary and message/data rates may apply, and provides HELP and STOP instructions.